What is Concept Art?  Concept art is a form of illustration where the main goal is to convey a visual representation of a design, idea, and/or mood for use in movies, video games, animation, or comic books before it is put into the final product.

Concept art is also referred to as visual development and/or concept design. Visual art is the collection of art sketches of previous drawings and ideas that make up a finished piece of art.

Madagascar...

At New York's Central Park Zoo, a lion, a zebra, a giraffe, and a hippo are best friends and stars of the show. But when one of the animals goes missing from their cage, the other three break free to look for him, only to find themselves reunited ... on a ship en route to Africa. When their vessel is hijacked, however, the friends, who have all been raised in captivity, learn first-hand what life can be like in the wild.

View - Madagascar Art Collection

KUNG FU PANDA...

Fu Panda features Po the Panda, a lowly waiter in a noodle restaurant, who is a kung fu fanatic but whose shape doesn't exactly lend itself to kung fu fighting. In fact, Po's defining characteristic appears to be that he is the laziest of all the animals in ancient China. That's a problem because powerful enemies are at the gates, and all hopes have been pinned on a prophesy naming Po as the "Chosen One" to save the day.

View - Kung Fu Panda Collection